Books free download in english Strategic Communication: An Introduction DJVU (English literature)
Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide
- Strategic Communication: An Introduction
- Jesper Falkheimer, Mats Heide
- Page: 174
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781138657038
- Publisher: Taylor & Francis
Books free download in english Strategic Communication: An Introduction DJVU (English literature)
Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
An Introduction to Strategic Communication
Strategic communication is an emerging area of study in the communication and management social sciences. Recent academic conversations around this topic have appeared in publications such as the International Journal of StrategicCommunication, which was established in 2007, and The Routledge Handbook of
Book The Ethics Of Strategic Communication An Introduction PDF
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introduction to strategic communication - La Trobe University
This subject provides an introduction to strategic communication for students undertaking the Bachelor of Media and Communication (Public Relations) and focuses on the relationship between advertising, public relations, journalism, and marketing in the theory and practice of strategic communication. It will provide
Strategic Communication Courses - Undergraduate Catalog 2008
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Intro to Strategic Communication |
Intro to Strategic Communication. 3 crs. This introductory course explores the basics of how strategic communications works and teaches students the strategic concepts and principles necessary to understand how effective advertising, public relations and marketing decisions are developed and executed. This course will
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Strategic Communication (STC)
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Strategic Communication - University of Miami Academic Bulletin
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