Search and download free ebooks Platform: The Art and Science of Personal Branding 9780399581373
Platform: The Art and Science of Personal Branding by Cynthia Johnson
- Platform: The Art and Science of Personal Branding
- Cynthia Johnson
- Page: 224
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780399581373
- Publisher: Potter/Ten Speed/Harmony/Rodale
Download Platform: The Art and Science of Personal Branding
Search and download free ebooks Platform: The Art and Science of Personal Branding 9780399581373
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
BUS 176 W - Stanford Continuing Studies - Stanford University
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The art and science of personal branding [infographic] | Knowledge
Check out this infographic below by BestMarketingDegrees.org to learn more about the art and science behind branding yourself online.
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