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Design Management: Using Design to Build Brand Value and Corporate Innovation by Brigitte Borja de Mozota
- Design Management: Using Design to Build Brand Value and Corporate Innovation
- Brigitte Borja de Mozota
- Page: 288
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781581152838
- Publisher: Skyhorse Publishing
Design Management: Using Design to Build Brand Value and Corporate Innovation
Public domain free ebooks download Design Management: Using Design to Build Brand Value and Corporate Innovation 9781581152838 (English Edition) RTF
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case ...
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University Press. Borja de Mozota, B. (2003) Design Management: Using Design to Build Brand Value and. Corporate Innovation. New York, NY: Allworth Press.
Design management : using design to build brand value and
Design management : using design to build brand value and corporate innovation, Brigitte Borja de Mozota. 1581152833 (pbk.), Toronto Public Library.
Using Design to Build Brand Value and Corporate Innovation
Author: Brigitte Borja De Mozota (Author), Title: Design Management: Using Design to Build Brand Value and Corporate Innovation (Paperback), Publisher: St
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