Epub download ebook Promotional Cultures: The

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding by Aeron Davis

• Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
• Aeron Davis
• Page: 216
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780745639833
• Publisher: Wiley

Download Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Epub download ebook Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding by Aeron Davis

Overview

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, ...