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The Referral Engine: Teaching Your Business to Market Itself. John Jantsch
The-Referral-Engine.pdf
ISBN: 9781591844426 | 256 pages | 7 Mb
- The Referral Engine: Teaching Your Business to Market Itself
- John Jantsch
- Page: 256
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781591844426
- Publisher: Penguin Group (USA) Incorporated
Ebook forums free downloads The Referral Engine: Teaching Your Business to Market Itself 9781591844426 by John Jantsch PDB ePub CHM (English Edition)
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their ...
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