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No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits by Dan S. Kennedy, Shaun Buck
- No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
- Dan S. Kennedy, Shaun Buck
- Page: 281
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781613083345
- Publisher: Entrepreneur Press
Download free electronic books online No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits FB2 9781613083345 (English literature)
Millionaire maker Dan S. Kennedy has joined with marketing guru Shaun Buck to help business owners, private practice professionals, and professional marketers start making dollars and cents of their customer referral and retention practices. Daring readers to stop accepting the cold call culture, Kennedy and Buck urge readers to adopt new best practices when it comes to cultivating and keeping customers. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive referral status quo into an active referral network •How to become a lead magnet by focusing on the needs of ideal prospects (not the product or service) •Creating a self-propagating network made up of customers who create introductions to their networks
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