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The Routledge Companion to Contemporary Brand Management. Francesca Dall'Olmo Riley
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ISBN: 9780415747905 | 560 pages | 14 Mb
- The Routledge Companion to Contemporary Brand Management
- Francesca Dall'Olmo Riley
- Page: 560
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780415747905
- Publisher: Taylor & Francis
Ipod and download books The Routledge Companion to Contemporary Brand Management by Francesca Dall'Olmo Riley 9780415747905 English version
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
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The Routledge Companion to Contemporary Brand Management
The Routledge Companion to Contemporary Brand Management, 作者: Francesca Dall'Olmo Riley,Jaywant Singh,Charles Blankson, Routledge.
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Results 1 - 10 of 38 The Routledge Companion to Critical Management Studies traditions, whilst encouraging plural perspectives in the contemporary public relations field. TheRoutledge Companion to Contemporary Brand Management
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Description. The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides
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Titles by: Dall'olmo Riley, Francesca - Black Bond Books
The Routledge Companion to Contemporary Brand Management | Hardcover Routledge Companions in Business, Management and Accounting (series)
The Routledge companion to contemporary brand management
Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, eds. (2016)The Routledge companion to contemporary brand
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