HOW TO USE KEYWORDS IN YOUR BLOG POSTS
If you want your website to be number one, you should know that one of the easiest ways to achieve this is through the already well-known keywords. These, by making them your allies, will help you position the shared content on your blog in order to appear organically in the search results.
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However, to choose them correctly you have to use certain tools and take certain guidelines into consideration. The same that you will discover throughout this blog.
Keyword research: the key to any SEO strategy
For your SEO strategy to be successful it is important that you carry out a correct search for the keywords that define your business. By identifying them, you can ensure that each and every one of your blogs has the most searched words, at that moment, by users.
Find the correct keywords
Whether you use tools like MOZ, which offers more than 500 million keywords that help you generate traffic to your website or SEMrush that also allows you to analyze your competition, it is important that you take that first step towards identifying those keywords that will help you enhance and correctly position your blog posts.
Choose the right ones for your business
Once you have a list, which can be extensive, you must choose those that best suit your target audience. Doing this will help you filter out all those words that do fit your product or service. And even with that information that will allow users to solve their doubts in relation to a specific topic. To filter correctly you can help you with demographics, age ranges or segment by interests.
Use the chosen keywords well
There are a series of guidelines that can help you incorporate keywords correctly in each of the articles within your blog.
URL of your articles
Make sure the link for each article is short and includes the keyword you defined for it.
Main title
As this is the first element that the algorithm analyzes, you should take advantage of and include your keyword in no more than 70 characters.
Subtitle
This is the second space that the algorithm analyzes, here it is important that you include your keyword at least twice making sure it is as natural as possible. That is, without altering the fluidity or consistency of the content.
Article body
If the length of your articles allows it, the ideal is to include the keyword at least 3 times throughout it. In order not to be repetitive, you can include your keyword in the introduction, body and closing of the article.
Bold or italic
Using bold or italics also helps highlight the keyword. However, you should not exceed its use more than once.
Meta description
To make your description even more attractive, it is important that you integrate the keyword into the meta description that will appear in search engines.
Image description or Alt text
Images are an element that you can also optimize for SEO. Make sure to name each image with a short text and use your keyword at least once.
Additional tips
For a search engine like Google to properly value your content and be able to take advantage of its quality, we offer you two additional tips.
Focus on answering correctly
Put yourself in the shoes of your target audience to ask the questions that they are asking themselves in relation to the issues you address. In this way it will be easier for you to give them the answers in the content you offer.
Analyze the sites that use your keyword
Check out those websites that currently rank for your keyword. Doing so will help you offer something even better.
Resources:
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