FOR E-COMMERCE, WHICH PLATFORM IS BETTER AMAZON OR GOOGLE?
If you like debates, you have almost certainly had this conversation before: Which tool is better, Amazon or Google? To this day, both opponents continue to face a constant struggle to attract users, especially in terms of e-commerce.
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In this publication we share how both companies differ, as well as how their algorithms work and what benefits you can get from them.
A big difference between both search engines
One of the first points in Amazon's favor is that it recognizes what users want, need and seek. This allows you to improve the shopping experience and reduce the time spent by your users throughout the entire process of closing a sale. What does Amazon do in This regard? Compile product information; prices, photos, reviews and comparisons all in one place. Unlike Google, a search engine that forces users to take more time in each search to evaluate and compare, separately, brands, prices, reviews, etc.
The most common shopping journey
One of the incessant struggles that Google has had to face over the years, even when it already has Google Shopping or Google Lens, is that a large number of its users start their virtual journey within said platform, but many of them end for closing your purchase through Amazon.
Information behind the algorithm
Both Amazon and Google have algorithms that benefit their efforts to attract users and close sales. Here we present what they are and how they work.
And although it has integrated various algorithms in its long history, the truth is that its main focus is to offer quality content that can answer the questions asked by its users, improve link building and, of course, make them prefer to use this search engine over Amazon.
How to use it to your advantage
Detecting those keywords that Google uses to catalog each product can benefit your company. In this way you can make a user's search match what you offer and thus make your ad appear. Similarly, you can also use negative words so that your ad does not appear. in irrelevant searches.
Amazon
Amazon's secret ingredient today is its A9 algorithm. With it, he drives his main purpose which essentially focuses on selling, through his online platform, as many products as he can in the shortest possible time.
How to use it to your advantage
There are two types of campaigns; manual and automatic. The first option allows you to choose the keywords against which your ad will show. The second is more similar to the type of campaigns that Google Shopping offers. However, it is Amazon who ends up making the decision in relation to which products to show based on user searches.
In summary, we can say that there will continue to be many details that differentiate Amazon from Google and vice versa. However, it is important to emphasize that what they do have in common is their constant intention to improve the experience of their users.
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