Google book free download online Doublespeak iBook DJVU 9781632460189
Doublespeak. William Lutz
Doublespeak.pdf
ISBN: 9781632460189 | 999 pages | 25 Mb
- Doublespeak
- William Lutz
- Page: 999
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781632460189
- Publisher: Ig Publishing
Google book free download online Doublespeak iBook DJVU 9781632460189
Overview
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought."
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