Understand Importance of Market Research Panels and Panelist Verification

Market research becomes a must for organizations, so they can profit from the evolving global markets. The shift from traditional telephone surveys into the digital world has triggered a revolution in the techniques and methodologies of market research.

Companies can approach OvationMR for your approaching B2B online survey. They have in-depth knowledge about the procedures as well as the pros, and cons of using a panel for research. The experienced team at Ovation MR helps in [reaching the right survey panelists]reaching the right survey panelists(https://www.ovationmr.com/services/panel/) in terms of quantitative and qualitative.

What’s a market research panel?

It is a group of people recruited in advance. They have willingly decided to participate in studies like –

• In-depth interviews

• In-home usage test

• Focus groups

• Online surveys

• Mobile ethnographies

The recruited panelists share a lot of their private details with the market research agency to take part in the market research. The information the participants share include –

• Household data like married/unmarried, kids, home size, income, etc.

• Demographic facts like age, education level, culture, etc.

• Behavioral info like political views, hobbies, food preferences, shopping habits, etc.

This kind of info readily available makes the recruitment process much comfortable for potential or future market research, especially when there is a budget to establish or a deadline to create.

Benefits of pre-recruiting panelists

Panelists are a group, who already chose to take part in the market survey. Therefore, with readily available respondents, a business can gain a lot of benefits.

• Rapid fieldwork

• High participation and quick insights

• Very lucrative in comparisons to other techniques

• Ability to reach specific audience type

• Complete on budget

When the market research needs quick turnaround time, the pre-recruited panels are great. If other means are used to look for participants the cost may significantly increase.

How are panelists verified?

Every panelist is authentic and unique. The panel suppliers have strict protocols for panelist verification. This ensures that their customers acquire their payment worth, i.e. a survey reaction from authentic people that fulfill the specifications of a specific sample.

In the initial verification stage, the potential panelist’s information like phone number, residential address, and government ID is double-checked. There is a possibility that a panelist may unintentionally [or intentionally] respond to multiple forms but there is a standard practice to check IP addresses and cookies, while surveys are answered.

For extra precaution, there is the third stage of panel verification. The survey results are checked to see the basic information like location, gender, age, etc. It means the panelist are analyzed while registration and even afterward. Consistency is looked for in the answers of every respondent based on their profiles. It helps the panel suppliers to deliver authentic and good quality data.

Unfortunately, there are irregularities detected in the survey response of a panelist, a warning is given to remind them of the registration T&Cs. Even still, if the anomalies persist, the panelist is blocked and blacklisted.

Online research panels are a potent tool for a current market researcher to gain valuable insight and use the findings. It offers business owners a competitive edge!