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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn

• What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
• Denise Lee Yohn
• Page: 272
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781118611258
• Publisher: Wiley

Download What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

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Praise for What Great Brands Do "With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow...

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