Free ebooks free download pdf Category
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love by Anthony Kennada, Brian Halligan
- Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
- Anthony Kennada, Brian Halligan
- Page: 240
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781119611561
- Publisher: Wiley
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Free ebooks free download pdf Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love English version by Anthony Kennada, Brian Halligan
Overview
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Other ebooks: Free downloads ebooks pdf format The Fourth Monkey English version 9781328915399 by J. D. Barker PDF iBook DJVU download pdf, Free electronic pdf ebooks for download Moon's First Friends: One Giant Leap for Friendship 9781728223087 site, Free phone book database downloads Dance of Thieves (English Edition) 9781250159014 download link, Free e book to download Seeing Jesus from the East: A Fresh Look at History's Most Influential Figure 9780310531289 iBook DJVU pdf, Free ebook downloads epub format La promesa del Salmo 112 / The Psalm 112 Promise: 8 claves para ser estable y próspero site, Free download ebooks for android phones Creating Connecticut: Critical Moments That Shaped a Great State 9781493047024 by Walter W. Woodward (English Edition) site, Ebook for cnc programs free download The Life and Legend of the Sultan Saladin ePub 9780300247060 English version by Jonathan Phillips read book,