Start a business: How to open a nail salon. How to open a nail salon from scratch
Open a manicure cabinet - is it profitable?
The beauty industry and cosmetology are actively developing. Nail service is one of the most promising areas of beauty. Women always take care of their attractiveness, but now men have become interested in hand care.
Both large beauty salons and individual rooms that offer nail services and nail services work on a single principle, differing only in specialization. Often, former employees of beauty salons, gaining experience, and sufficient skill, open their manicure rooms.
A nail salon can become a very profitable and competitive business if you build the right business processes. Many similar stories can be found in both Russian and world practice. Mini nail salons and small nail salons, with up to 10 employees, manicure rooms operate successfully in many countries around the world, bringing good income to their owners.
Experts often compare manicure rooms with coffee houses. You can drink a good cup of coffee in any restaurant or cafe, but if you are a coffee gourmet and want to try different unusual varieties of the drink, branded additives, appreciate the skill of the barista, then a small comfortable house is more suitable for you.
When you intend to open your own business, you need to detail all the advantages, disadvantages, and specifics of the chosen activity. So manicure rooms have the following advantages:
• This type of business is always relevant;
• There is a constant demand for manicures;
• Initial investments are relatively small;
• You can expand the range of services;
• A manicure room can be equipped both in the office, in the studio, and at home.
The characteristics of the activity of nail salons are:
• in great competition;
• depending on the master's ability (the inept employee scares customers and spoils the reputation of a manicure office);
• In that, the maximum demand is observed before the holidays.
Proper pricing policy is the key to the success of a studio or office. Its effect can be enhanced with the help of promotions.
Residents of neighboring houses and neighborhoods are the main target audience of the manicure office, especially if it has recently opened. It is very convenient for these people to receive services in their area. Advertising such an office is simple and not expensive: you can print a small circulation of brochures and distribute them in the mailboxes of nearby residential buildings. The owner or administrator of the nail salon, as the most interested in promoting the business, can be the first model that demonstrates the activity of the owners.
After opening a manicure room, even a small one, you can count on a constant influx of visitors in a densely populated area. The express service of complete processing of the hands in a short time will be adequate and on request.
Buying high-quality machinery is a significant investment, but not one that can be made hastily. To begin with, three trades would suffice for artisans to be fitted.
Of course, the nail service, as a type of business, has its disadvantages:
• Usually, in the beauty industry, the consumer focuses not on the salon itself but a certain master. After losing a qualified employee, the business owner risks being left without a permanent customer base.
• In the nail service, it is extremely important to respect the sanitary standards. The manager will need to closely monitor compliance with discipline and standards by all employees.
• There are many manicure rooms and new ones open every day, the competition does not break down. To maintain leadership in this niche market, you need to constantly expand your range of services, pursue innovation, regularly improve your skills, and buy only high-quality supplies.
How to open a manicure cabinet from scratch and where to start
In any field of activity, including nail service, professional experience is important. Strong motivation is no less significant - it is impossible to open a business without it. Trendy personal training and webinars can inspire and provide some ideas for a short period of time, but you will have to work hard for the nail salon to start making a profit.
In principle, the training authors will not say anything revolutionary new - all the basic rules for establishing a successful business have already been invented and tested repeatedly by practice. The main thing for a novice entrepreneur is to actively learn and gain experience and knowledge. Therefore, if you are going to open your manicure or beauty salon, start mastering the necessary skills and qualifications.
You can start learning right at home. Every girl has basic knowledge about nail care. You will need to hone technical skills and gain more knowledge in this area. You can find many articles on manicure, nails, and hand care on the Internet, including instructional videos showing various work techniques. Interesting ideas for nail design can be sketched in a special album.
Before opening a manicure cabinet, you need to figure out what equipment and tools will be needed to operate it. However, borrowing money or taking out loans to buy expensive equipment is a risky move: if it suddenly turns out that you don't like nail service and manicure isn't your call, then you'll still have to repay your debts, and the money will be thrown away. Therefore, assemble such a set of equipment that will allow you to open a manicure cabinet without serious losses.
Before starting his own business, he works for a time as a private manicurist to gain experience and portfolio, to study the specifics of the activity. This can be done at home. You have to learn:
• Interacts with customers (this requires certain skills);
• Calculate the number of consumables so that they are sufficient for uninterrupted customer service;
• Manage yourself and your work time and then control the activity of other people.
After working from home, you will not only shake hands but also be able to accumulate start-up capital to later open a full-fledged manicure salon.
To promote yourself as a specialist, use social media and do not neglect word of mouth. Such self-promotion is free and will allow you to attract the first visitors to your future manicure.
When you realize that the format of work from home is too small for you and you want something more ambitious, make a nail salon business plan: it's time to open a manicure room. Do not immediately indulge in a large enterprise and do not treat the preparation of a business program with full responsibility. Focus on ready-made samples of business plans for nail salons, for example, this one:
What nail room do you want to open
First, let's determine the format of the nail service business:
• Mini salon - A small nail service studio with a wide range of services. Its main feature is the presence of professionals in staff and the active use of innovative techniques.
• Mono Salon - a highly specialized manicure room where separate procedures are performed (for example, nail design) and no other services are provided. It can also be very advanced in technology, but due to the small range of services, such manicure rooms have fewer customers than mini-salons.
The mini nail service salons come in several varieties:
• Classic nail salon - the most common type of enterprise that offers nail services. The emphasis is usually on the name of a famous master or brand.
• A manicure room can be opened at the fitness center, massage studio, or beauty salon, just rent a small room from them. Salon clients will use the services of a manicure office (although this will limit the flow of customers, it will be quite difficult to attract new ones).
• A nail design studio specializing in care procedures and nail design using various painting and coating techniques. To position a nail salon or office as a nail art studio, you need to have full-time masters with a skill and artistic taste level. It is not so easy to select such specialists, and the cost of labor is high.
Nail bar in the form of a separate island in the mall and entertainment. This is a truncated version of the nail salon, intended for visitors to large malls who may want to do a manicure, even if they did not go to the mall for this and did not plan any procedure. Opening such an institution is the easiest and cheapest. The problem is that it is impossible to meet all the requirements of hygienic tool processing in a nail bar, and for some customers, this is essential.
Beware of unusual varieties of nail salons:
Nail bar located in a cafe or restaurant. Designed for women who have come with a husband or a companion and can manage to do a manicure while the waiter brings them an order.
Mobile manicure room - home. It can cover one of the services offered or the whole direction.
The following business strategy is becoming more and more popular: open a nail salon, studio, or office as part of a franchise. The large salon networks, which today number at least a dozen and a half in Russia, willingly offer this option for cooperation.
Choosing a format for your future nail services business, first and foremost, focus on the state of the market in the target region, the amount of start-up capital, your preferences, and professional experience.