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The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee
- The Matchmakers: The New Economics of Multisided Platforms
- David S. Evans, Richard Schmalensee
- Page: 256
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781633691728
- Publisher: Harvard Business Review Press
Download The Matchmakers: The New Economics of Multisided Platforms
French downloadable audio books The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee
Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.
Matchmakers: The New Economics of Multisided Platforms
Amazon. Alibaba. Facebook. Uber. These types of businesses—known asplatforms, or multi-sided markets—are driving the economy more than ever.
Quantity vs. Quality: Exclusion By Platforms With Network Effects
Keywords: multi-sided platforms, network effects, exclusion, quality and quantity. royalties levied by the manufacturers1; some romantic matchmaking sites like The economics and strategy literature on multi-sided markets to date . The remainder of the paper is organized as follows: the next section
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organization landscape, and that this new area of economic research has potentially A brief review of the economics of multi-sided platform markets Caillaud, Bernard and Bruno Jullien (2001) “Chicken & Egg: CompetingMatchmakers,”.
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Keywords: Multi-sided markets, industry architecture, industry platform, 'Two-sided market' takes point of departure in the economics field, where the setting is limited to MARKETS The phenomenon of multi-sided market itself is not new. transaction costs through matchmaking to eliminate duplication costs, and as they
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Economics of Multi-Sided Platform Markets, 20 YALE J. ON REG. new business methods that improve the efficiency of exchange and solve the . 11 The literature on matchmaking with network effects applies the term
Paper 9, Protecting the Tax Base in the Digital Economy
Cyberspace or “base cyberisation” due to new ways of doing business play a more important role in multi-sided business models or platforms, which are the modern versions of the ancient village market and matchmakers.
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