Free ebook westerns download Trade-Off: Why Some Things Catch On, and Others Don't
Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney
- Trade-Off: Why Some Things Catch On, and Others Don't
- Kevin Maney
- Page: 240
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780385525954
- Publisher: Crown Publishing Group
Download Trade-Off: Why Some Things Catch On, and Others Don't
Free ebook westerns download Trade-Off: Why Some Things Catch On, and Others Don't
Overview
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...
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