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Has the money shortage really come?

2021.06.25 02:16

Metal Joint believes that in addition to regular reports, companies need to create news events and let the media take the initiative to report. However, the local hardware companies in China do not know this at all, and they even use it-in addition to professional or professional nonsensical core value expressions, because most of the local hardware companies in China are like this, it is not convenient for us to name them. 

If the hierarchical agency model is still adopted, we suggest that the management of dealers must be strengthened, which is embodied in the management of terminal sales prices, the management of diversified goods, the management of channel coordination with brand communication, and the management of market feedback information. 

This is worth pondering for many brand operators in China. Therefore, the choice of channels needs to be cautious, and the management of channels needs to be refined. Therefore, for Chinese local hardware brands, if the product line is long enough, we suggest that we can try to transform the old dealer's specialty store, shorten the channel, distribute more points, and deepen the marketing. 

Has the money shortage really come? According to media reports, small and medium-sized enterprises have indeed appeared in Zhejiang and Guangdong. A survey of more than 80,000 consumers and the retail industry and the hardware market shows that about 30% of the demand for hardware products comes from house decoration, and 50% of the products depend on the supply capacity of some domestic hardware suppliers.

There is a lot of room for the development of metal pipe joints and other hardware industries. More families hope to see more hardware products provided by retailers.Following the trend, hardware retail companies have no choice but to provide customers with creative tools to meet their individual needs.