What Is Thematic Relevance In Internet Marketing?

Every part of a website, from how it’s set up to the keywords chosen, the content, and more, will have an impact on search engine optimization (SEO) for that website. It is crucial to be aware of this, as well as what can positively or negatively impact the SEO, and of what changes can be made to help the page rank higher.

When a website is being designed, keeping thematic relevance in mind can help the website rank higher for broad and narrow keywords, enhancing the overall ranking of the website. This will ensure more traffic, views, and opportunities to convert visitors into customers.

What Is Thematic Relevance?

Thematic relevance is the establishment of an overall theme for the website through targeted keywords. The pages on the website should be tied together with these keywords, so every page on the website is connected and relevant.

In most cases, this is done automatically as the website is being created. A website that sells books, for instance, will have keywords relating to books throughout the website that lead to the main overall theme of books.

Books, in this example, would be the main theme of the website, and keywords associated with that would be used throughout the website. For instance, there might be one page about non-fiction books, another about fiction books, and another about kids’ books.

All relate back to the main theme of books, even though each page is based on a more narrow keyword. Pages linked from these can have the next level of keywords, such as autobiographies under non-fiction books, which still fits under the theme of books.

This naturally happens as the website is created since the website is designed to help sell books. Being aware of the thematic relevance of the website, however, can help the designer know where to focus and how to set up the pages, so each one helps the main theme rank as well as the narrower keywords.

For this example, the website would rank for the more specific subject of kids’ activity books as well as the broader subject of children’s books.

How Thematic Relevance Works With SEO

Google doesn’t just look for keywords on a website – the search engine now looks at a lot more. When it’s scanning a website, it looks at what all of the pages are and what each one includes.

Using the example of books, the search engine would notice that the website has a page for non-fiction books, one for kids’ books, and one for fiction books. It then determines that the overall website is about books and would be relevant for anyone who searching for books.

When websites are ranked, they’re ranked based on how helpful they appear to be for the internet user completing a specific search. If the website has specific types of books as well as an overall theme of books, it’ll likely rank higher for searches about non-fiction books or kids’ books, as well as books in general.

Using progressively more specific keywords helps the search engine determine exactly what the website is about and how it should rank for various keywords.

How to Use Thematic Relevance When Building A Website

When a website is being designed, it can be created with thematic relevance in mind to help organize the website and develop keywords. The main page will focus on the primary theme for the website, such as books. Then, that page can link to other pages that support the main page and discuss more specific topics.

As the pages are created and linked to, they can get progressively more specific, so they can go from non-fiction to a type of non-fiction book, then to various authors who write non-fiction books, then to specific books available for sale. Each page is more specific than the previous layer, but it still relates to the broader theme of books.

As the website continues to grow, the website designer should continue to focus on the main theme. Articles posted on the website to help with optimization should keep the main theme in mind and relate back to it in some way, even if they’re focused on a far more specific topic.

With the books example, a blog post might talk about a specific author. This still relates to books, so it can help boost the ranking of books in the search engine results. @ dyifo