Online Read Ebook The Matchmakers: The New Economics of Multisided Platforms

The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Platform Competition in Multi-sided Markets - Academia.edu
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The literature on multi-sided platforms is relatively new.6 It is related to an older anticompetitive vertical restraints in light of the traditional economic .. use its payment platform thereby bundling both matchmaking and  Some Empirical Aspects of Multi-sided Platform Industries Abstract 1
organization landscape, and that this new area of economic research has potentially A brief review of the economics of multi-sided platform markets Caillaud, Bernard and Bruno Jullien (2001) “Chicken & Egg: CompetingMatchmakers,”. Economics of Vertical Restraints for Multi-Sided Platforms
The literature on multi-sided platforms is relatively new.6 It is related to an older anticompetitive vertical restraints in light of the traditional economic .. use its payment platform thereby bundling both matchmaking and  Amazon.com: Beyond Competitive Advantage: How to Solve the
Innovation expert Alec Ross explains what's next for the world. Learn more. $30.00 Prime. The Matchmakers: The New Economics of Multisided Platforms. The Antitrust Analysis of Multi-Sided Platform Businesses
They range from the old (the village matchmaker) to the new expanding literature on multi-sided platforms in economics, antitrust, and  A SURVEY OF THE ECONOMIC ROLE OF SOFTWARE
The emerging economics literature on multi–sided platform Software technology has evolved to facilitate the writing of new code for both . literature. 22 Match–makers aid members of one or both sides in their quest for a  Matchmaking as multi-sided market for open innovation
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