Download Pdf The Copywriter's Handbook: A
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition). Robert W. Bly
The-Copywriter-s.pdf
ISBN: 9781250238016 | 496 pages | 13 Mb
- The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
- Robert W. Bly
- Page: 496
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781250238016
- Publisher: St. Martin''s Publishing Group
Pdf files download books The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) 9781250238016
Overview
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work—and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Other ebooks:
Download PDF Harry Potter and the Goblet of Fire: The Illustrated Edition
Descargar A LA CAZA DE JACK EL DESTRIPADOR KERRI MANISCALCO Gratis - EPUB, PDF y MOBI
Online Read Ebook Legend of the Galactic Heroes, Vol. 9: Upheaval: Upheaval
[download pdf] The Winter of the Witch (Winternight Trilogy #3)
LA DEPENDIENTA leer epub gratis
NOCHES DE MANHATTAN leer epub gratis
[PDF] The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money by B. Joseph Pine II, James H. Gilmore
Descargar ebook ALIAS GRACE | Descarga Libros Gratis (PDF - EPUB)
[download pdf] Rome