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Think of Twitter as a simple example. Let's say you are a large brand on twitter such as Southwest Airlines. You are building relationships with your followers Some full-featured CRM platforms have built-in social functions and data, such as Nimble's “intelligent relationship platform.” In other cases, a business can Social CRM or social customer relationship management is the integration of social media channels into Customer Relationship Management (CRM) platforms. For example, Facebook and LinkedIn have groups while Twitter has lists. This functionality can help you group customers into segments naturally and within the Examples of Social CRM - Zoho CRM, Salesforce. Benefits of using Social C. Continue Reading. Zoho CRM sticks mainly to Facebook, Twitter, and Google+, but it's basic CRM has integrations with other workplace platforms like Slack, Zapier, and Zendesk. The scope of Social CRM is too broad too give succinct success factors. giving details on best practices, statistics and examples for these techniques:.