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Opinions on corporate and brand identity work.HBO Brand Identity! 3! Communication! 4! Storytelling! 5! IMC: Limitations, Identification and Response to Negative Content! 7! References! 11 Page 1 of 15! Art Direction,Branding,UI/UX. HBO Brand Guidelines. 31. 2k. 3. Published: April 17th 2017. Creative Fields. Art Direction. Branding. KEYWORDS Brand, HBO, marketing, transmedia storytelling. of a movie sets up the visual identity and tone of the franchise and presents the characters,