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All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. X. We use cookies to understand how you use All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. X. We use cookies to understand how you use Casadesus-Masanell, Ramon, and John Heilbron. "The Business Model: Nature and Benefits." (pdf) Harvard Business School Working Paper, No. 15-089, May 2015.For example, Harvard Business School's Clay Christensen suggests that a business model should consist of four elements: a customer value proposition, a profit PDF | If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you.