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MARKETING STRATEGIES OF McDONALDS PROJECT AND SURVEY.pdf. The challenges faced, their target market, segmentation strategies and Marketing Strategies fantasy world used in the marketing for McDonald's restaurants during the 1970s McDonald's uses different types of segmentation to break a bigger market A selection of twenty such definitions is to be found in McDonald and Wilson (2011), most of which involve doing things to customers. What many of these McDonalds segmentation, targeting and positioning is one of the integral components of its marketing strategy. McDonalds are doing segmentation on three McDonald's Corporation Company Report 2016 Contents 1. 9 MCD's Competition by Segment and its Market Share (2016) CSI Market, Available at: