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Marketing Mix · It simplifies and brings together different concepts of Marketing into one, making Marketing easier to do and manage · Allows separation of Price a product similar to competitors, then draw attention to features or benefits other brands lack. Price a product lower than competitors to break into aSo, in simple words, product can be described as a bundle of benefits which a marketeer offers to the consumer for a price. While buying a pair of shoes, we are Australian Journal of Basic and Applied Sciences, 5(9): 1784-1789, 2011 ISSN 1991-8178 The Impact and Benefits of Internet on Marketing Mix Mehdi Naimi The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four