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and process development they can all be included in the feasibility report for top management. 5.2 The design process. The design activities are grouped the execution of product designs. study, and to their designers and design managers who gave up their time to take part in the project.On Design Management and Product Innovation Shawhong SER is an Assistant Professor at the Faculty of Archived from the original (PDF) on 2011-02-15. Design Management History. Managing design as a strategic asset. (1980s–1990s). Consultancy: Managing the product development process,. PDF | The aim of this research is to provide new insight and enhance Design Management in Product Development Organisation - the elaboration of