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PwC | A socio-economic contribution study for the global fragrance industry | 3. Executive summary. Fragrances are unique and complex. markets in the global fragrance industry. Asia is a growing and targeted market. fragrances are growing trends in the mass perfume market. INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS EXECUTIVE SUMMARY. MARKET ENVIRONMENT Environmental Fragrance Goods . Also, shifting consumer preference towards aromatherapy is expected to expand the industry size. Product Insights. Perfume is expected to remain the fastest- Fragrance Industry In Russia. Consumer Analysis, Industry Analysis, Market Analysis,. Country Analysis Mehmet Baykal MBA 12. November 2011. Fragrance Market: Global Industry Analysis, Size, Share, Marketing Growth and Forecast to PMRREP3186; Ongoing; Consumer Goods; PPT, PDF, WORD, EXCEL.