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and loyalty. It's also responsible for all human behavior and decision-making, yet it has no capacity for language. The Golden Circle + Human Brain. The Golden Circle That's a result. It's a purpose, cause or belief. It's the very reason your organization exsists. © 2013 Simon Sinek, Inc. In his book, Start with Why, Simon Sinek uses a model that he calls the Golden Circle to explain how legendary leaders such as Steve Jobs, Martin Luther King Jr “People don't buy what you do; they buy why you do it and what you do simply proves what you believe.” -Simon Sinek.PDF | This paper examines the lessons that companies can learn from NGOs when it The Golden Circle is used by Sinek to focus on why organisations (and Simon sinek golden circle summary. Book within Simon Sinek starts with why: as great leaders inspire each of acting before Editionauthorsimon In this part of the book, Simon Sinek explains one of the most important parts of his approach: the Golden Circle. It consists of three concentric circles