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Change Adwords Bidding Strategy to Manual CPC · Login into Google Adwords account · Navigate on left column and select appropriate campaign · Select Settings tab Needless to say, Google Ads (formerly known as Google AdWords) should be a major part of your marketing campaign. The real question, however, comes down to yourWith Manual Cost-Per-Click (CPC) bidding, you can set a maximum price on the cost of someone clicking on your ads. You can get good value with this bidding A manual cost-per-click (CPC) bid means that you pay for each click on your ad. For CPC campaigns, you set a maximum cost-per-click (max CPC) bid.