Video viewability guidelines

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The advertising viewability standard stipulates that at least 50% of an ad must be visible for a minimum of one second for display ads or two seconds for Google Ads counts a viewable video impression when at least 50% of the video ad creative appears within the viewable area of a user's browser/app for two YouTube Reserve Video Viewability report counts a viewable video impression when at least 50% of the video ad creative appears within the viewable area of a Updated Dec 2009. Page 2. IAB Digital Video Ad Impression Measurement Guidelines. Updated 2009. © 2009 Interactive Advertising Bureau. - 1 -. This document was