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How to put together an effective playbook; Sales playbook templates In this handbook, we'll walk you through what your sales strategy needs, Sales manual for Intro To Marketing, Period 2. Said sales manual was typed up by Joe Sales Manager, or Jenny. Salesperson, or Jerry Office Administrator. This manual would include a table of contents,3.3 Sample Sales Script. 23. 3.4 Territory Management. 24. 3.5 30 Reasons to Make a Call. 25. 3.6 Marketing Guide. 25. 3.8 SALES TRAINING. Learn what is sales strategy is, why you need it, how you can create one, and more, with examples. And create your sales plan using our free sales template. Field Operations Teams and Resources, Customer Success Resources, Helpful Sales Handbook Tips, Sales Resources Outside of the Sales Handbook