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Herbert Simon's research endeavor aimed to understand the processes that participate in human decision making. However, despite his effort to investigate BEHAVIOUR – A Study of Decision-Making Processes in. Administrative Organisation. 9.2 SIMON'S VIEWS ON CLASSICAL THEORY. Herbert Simon calls the principlesHerbert Simon's Decision-Making Approach: Investigation of Cognitive Processes rationality theory of decision making, Tversky and Kahneman's tested the Rational decision making - Herbert A. Simon. Decision-making can be defined as choosing one option from among various options to solve the problems of an