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Our new brand has been developed to broaden Macmillan's relevance and appeal. At its heart is our new purpose 'To help everyone with cancer live life as fully Support in the Right Places. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge. before MacMillan Cancer Support Design guidelines All documents are provided by brands, designers, or submitted by members for educational purposes. The strategy includes a new advertising campaign and revamped brand identity, with Macmillan also reviewing its approach to measurement so it can betterT: 01202 477628 E: neal@macmillanlocal.org macmillanlocal.org The Macmillan Caring Locally logo is a key part of our identity. It should.