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BRANDING & LOGO GUIDELINES Logo. Minimum Clear Space ("Safety Zone"). Minimum Sizes. Color Palette. Graphic Elements Never alter the spacing within. Isolation Area. The TES logo should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual Logo Design with Grid System: Logo Grid Construction. Logo for a brand when it comes to designing such an important piece of your brand identity. Designer's Logo Construction, Clearance and Computation. It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone Standards should be set to distinguish the space around the logo which is referred to as clear space. This helps ensure the distance from other design elementsDon't alter the transparency of the logo. Don't replace the type with another typeface (font). Don't alter the letters' proportion, position or spacing. Don