Marketing of agricultural products pdf

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PDF | This article focuses on the relationship marketing approach to marketing particular agricultural products sectors: in Britain, the fresh produce ? Agricultural marketing is a process which starts with a decision to produce a saleable farm commodity, involves all the aspects of market structure or system to run an agricultural co-operative society with marketing func- Institutions whose function it is to market farm produce must. Growth in agriculture and any business requires planning. We must therefore plan ahead & ask where do we want to be 5 years from now? We need to identify theIn case of agricultural marketing, farmers and agro-enterprises need to analyze the market for determining consumer needs and then develop products or services.