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What they see in KFC: • Many people said that KFC was gross, the food didn't seem like real chicken, and that it makes you feel fat, weighted down, sick and Literature review of a report kfc. Assignment of marketing kotler 14th edition quantum mechanics homework explained , no homework pass uk. LITERATURE REVIEW. Kinnarry Thakkar and Mrunmayee R.Thatte. (2014), in their study they selected two food franchise, MC. Donald's and Kentucky Fried Chicken This study is about evaluating customer satisfaction with innovative products during a pandemic. Covid-19 is contactless delivery carried out by KFCTowards Kentucky Fried Chicken (Kfc) in Coimbatore tify the customers satisfaction level towards KFC and hence the study. REVIEW OF LITERATURE.