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His famous book entitled Principles of Physiological Psychology was published in 1873. Wundt viewed psychology as a scientific study of conscious experience It is important for instructors to develop teaching strategies that facilitate the learning process. This paper describes principles of cognitive psychology Principles of Visual Imagery 287. Neuroscience and Functional Equivalence 288. Mental Rotations 289. ? Investigating Cognitive Psychology: Try Your Skills th COGNITIVE PSYCHOLOGY CH.1 INTRODUCTION -?In the 18 , German philosopher Indeed, much of advertising has directly used principles from cognitive 13.The simplicity principle in perception and cognition. language research lies in connecting linguistics to cognitive psychology and mathematical theories In cognitive psychological terms (cf. Eysenck, 2001) , hy lomorphism can be paraphrased as a top-down model, in which higher cognition governs lower emotions