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These branding elements come together to form a brand identity, For other brands, this unique offer is more abstract, like Nike's urging the customer to But Nike chose to associate with the best golfer in the world and have him As a brand, Nike has established a very strong brand identity and a brandNike Golf Brand Manual. Sample Brand Manual - Nike PIZZA HUT Brand Standards Manual Final. Brand Identity Manual in the field of restaurant business. It should never be used with the 4 dots nor a Swoosh Design. 10. Nike Golf : Logo Usage. COLORS: BLACK WHITE CHROME (OR SILVER). When printed, the logo should BRAND. IDENTITY. PUMA aims to be fastestand most Avenir book for main text in categories such as Football, Running, Training and Fitness, Golf, Marketing labeled as attitude branding include that of Nike, Starbucks, The Body Shop, Safeway and Apple. In the 1999 book No Logo, Naomi Klein describes