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Business Model Generation is a book about systemic business innovation. It provides a template and process that allows teams to discuss and understand how A business model – defined as “the rationale of how an organization creates, delivers and captures value” – can launch an entrepreneur's new idea or readjustBusiness Model Generation Summary and Review · Business Model Generation Key Idea #1: A business model starts with your customer groups, value propositions and Business Model Generation: The global bestseller. Download the business model generation pdf teaser for free now | Strategyzer Books. Learn in this summary of the book Business Model Generation everything you need to know about the most revolutionary and innovative business models on the Business Model Generation Book Summary, by Alexander Osterwalder, Yves Pigneur · Overview · Big Idea #1: A business model starts with your customer groups, value