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PDF | On Apr 1, 2012, Ibrahim Rawabdeh published Blue Ocean Strategy as a Tool for Improving a Company's Marketing Function: The case of Jordan | Find, Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with A global bestseller and one of the best business strategy books available, Blue Ocean Strategy challenges everything you thought you knew about strategic Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. “The Blue Ocean Strategy” shows that many of the business strategy of the past few decades had focused on competition. In these strategies, called by the1 Creating Blue Oceans. 2 Analytical Tools and Frameworks. Part Two: Formulating Blue Ocean Strategy. 3 Reconstruct Market Boundaries.