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PDF | This paper discusses the User-Centred Design approach. It presents UCD assumptions and concepts, the benefits for users of the products developed. A definition of UCSD is proposed and 12 key principles for the adoption of a user-centred development process are identified, principles that are based on What is User Centered Design? User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phaseUser-centered systems design (UCSD) is a process focusing on usability throughout the entire development process and further throughout the system life end users of a product are given extensive attention at each stage of the design process. – ISO principles which says that the design is user centric. PDF | The concept of user-centred systems design (UCSD) has no agreed upon definition. Consequently, there is a great variety in the ways it is applied,.