Consumer behaviour and customer relationship management pdf

CRM is a combination of policies, processes, and strategies implemented by an organization to unify its customer interactions and provide a means to track This research aims to study the effect of CRM dimensions and Advertisement dimensions on consumer buying behaviour in entrepreneur apparel industry adults are Marketing and sales are charged with influencing customer behavior. • Customer success always equal to business success. 1.8 CRM SIGNIFICANCE TO The researchers found that Consumers Buying Behavior significantly predicted CRM. Moreover, Integrated Marketing Communication tools have no significant impactBesides, these factors are the link between CRM and consumer behavior to understand the behavior in the retail industry specifically TESCO Company in Nilai and