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Co-Branding Requirements of your association with Starbucks Coffee Company, The Starbucks brand is one of the most recognized and admired in the.7 Branding Relationships We are pleased that you have chosen to serve Starbucks® coffee or The Starbucks brand is one of the most recognized and. Our new expression. It all starts here. Use this guide as a high-level overview of how the Starbucks brand comes to life. Branding. Starbucks Coffee Company (Spring 2011) Brand Identity Design, Style Brand Identity Design, Branding Design, Logo Design, Brand Manual, Brand. A good, solid standards will save you time, money, and frustration. Starbucks, for example, calls this document the “brand expression guide” and