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hbr.org Thinking like a designer can transform the way you develop products, services, Design Thinking processes—and even strategy. by Tim Brown Reprint by. Tim Brown. by. Tim Brown. From the Magazine (June 2008) · Long read. Summary. In the past, design has most often occurred fairly far downstream in the Brown, the CEO and president of the innovation and design firm IDEO, is a leading proponent of design thinking--a method of meeting people's needs and Design Thinking: Tim Brown Design, Business, and Innovation Jaiden Dwyer Tuesday, September 13, 16. Tim Brown, co-founder of global design firm IDEO, has described Design Thinking as a discipline. “Put simply, it is a discipline that uses the. Design Thinking by Tim Brown. Reflection. Thinking like a designer can transform the way you develop products, services, processes —and even strategy.Tim Brown is chair of IDEO. He frequently speaks about the value of design thinking, creative leadership, and innovation to business leaders and designers