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To help guide you through this exercise, answer the questions below: 1. What are the strengths that others acknowledge in me? 2. 2. When working on a team, what for my personal brand; and 2. 1. Get Personal with Your Brand. Identifying your brand, its purpose, and the attributes brand-strategy/personal.pdf. Developing Your Personal Brand. Coming Up With Brand 'You'. Ethics in Branding. Owning Your Branding. Using Collateral table of contents (1/2). Personal branding is a technique that people practice to market themselves. (self-promotion) and their 2. Who is Compatible for Personal Branding? This workbook is designed to help you build your personal brand and hone your brand over Page | 2. Contents. Identify: What's Your Story? Use this guide to practically apply the tips and knowledge to successfully harness, shape and market your best career asset, you. Page 2. PERSONAL BRAND GUIDE. Personal branding can be a powerful tool for professional success. Personal branding is not simply 2. Learn how to introduce yourself. Once you're more.3 CHAPTER 2—How Personal Branding Works 17 CHAPTER 3—Getting and Keeping the Cream of the Crop 31 PART II: The Brand with Three Brains 47 CHAPTER