Marketing scales handbook multi item measures for consumer insight research vol

Title / Author, Type, Language, Date / Edition, Publication. 1. Marketing scales handbook : multi-item measures for consumer insight research. Volume 11, 1. Get this from a library! Marketing scales handbook : multi-item measures for consumer insight research. Volume 9. [Gordon C Bruner] This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 -book. The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 11). (paperback version). Marketing Scales Handbook: Multi-ItemMarketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9). Createspace Independent Publishing Platform. Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11 [Bruner II, Dr. Gordon C.] on Amazon.com.