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Foxit Advanced PDF Editor · To remove this notice, visit: planner, media consultant, public relation officer, counselor, front office. Public Relations & the Media: A New Influence in 'Agenda-Setting' and Content by Jim Macnamara BA, Dip. Journ, MPRIA A thesis submitted for the degree of It is concerned with people, organisational processes, activities and media. Significance. A major variable for the success of any organisation is the You need to be able to explain what is meant by the term 'public relations' (PR), why it is used and how it differs from other marketing or communications As social media is such a new phenomenon, relatively few academic texts exist on its use in PR. Many of the texts cited equate PR with marketing when it A public relations specialist drafts a specialized communication plan and uses media and other direct and indirect mediums to create and maintain a positive