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A business model may define one or several large or small. Customer Segments. An organization must make a conscious decision. Business Model Canvas A business model describes the rationale of how an organization creates, delivers, and captures value. Entrepreneurs need to develop and The Business Model Canvas (BMC) gives you the structure of a business plan without the overhead and the improvisation of a 'back of the napkin' sketchValue prop defined for each significant customer segment. 2. Quantify Value ($$, time, other). 3. Must be relative to competing solutions. “A business model describes the rationale of how an organization creates, delivers, and captures value”. 4. Page 5. Customers. Organization. Product/Service.