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When The New York Times began creating multimedia properties, they needed to bring their sprawling and untamed video library up to the design standards of New York Times Advertising. interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors. As Design Director of Marketing at The New York Times, I collaborated with Brett Traylor at Thinkso to create an essential reference to help guide any At The Times, our mission and values guide the work we do every day. By acting in their spirit, we serve readers and society, ensure the continued strength of Through T Brand Studio, our branded content studio, we offer our brand partners access to The New York Times's proven recipe for storytelling and work with T Brand · Inspired by the journalism and innovation of The New York Times, T Brand crafts stories that help brands make an impact in the world.How the information is manifested in The New York Times. via Gestalten.com. Curating the very best in corporate brand identity design. ADDITIONAL BRANDING REQUIREMENTS The selected logo should be full and clearly visible, not altered or resized, or covered up in any way. The Times logo should The New York Times: Times Talks. From Page to Stage. Treating journalism as informative entertainment. More info. What we didBrand Identity, Digital.