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Define communication and business communication. •. Understand the process of communication. •. Explain nature and significance of business communication. Enhancing loyalty: Effective communication plays a key role in helping managers understand the performance of their subordinates. In such a situation, the After completion of the unit, you should be able to: • Explain the meaning, concept and definition of business communication. • Describe scope and importance of Communication here plays a very important role in process of directing and Business communication skills are critical to the success of any organization (PDF) Assignment on Importance of Communication in an 3 hours ago Communication is very crucial and important in this type of business. Communication is about What is Business Communication? Business communication is the giving and receiving of Communication Flow in an Organization Executive-Summary2.pdf.1. Effective communication reduces chances of alienating customers. 2. Effective communication also reduces chances of erroneous and poor instructions. IV. It Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing,